Advertisements

Advertisements on Television 1955-1965

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As we know from Dr. Crovitz's course, the purpose of advertisements is to not only //inform// but also //persuade// a particular audience into purchasing a product. The advertisements listed below are representative of the 1955-1965 genre. While viewing these ads, keep the following questions in mind:
 * Consider the type(s) of appeal offered in each advertisement.
 * Ethos-Appeal based on the character of the speaker.
 * Logos-Appeal based on logic or reason.
 * Pathos-Appeal based on emotion.


 * So, now that you've had a chance to look at a few of the advertisements from this time period, what do you supose the reason is for so much dialogue?
 * Does all of this writing actually contribute to the advertisement itself, or is it just a distraction?
 * Think about the advertisements you would notie while flipping through a present-day version of People magazine.Does the absence of lengthy writing have more appeal with consumers?
 * What might the reliance on images rather than printed text suggest about our society?








 * While analyzing these advertisements, what are some of the stereotypes being portrayed as part of this era?
 * How might different people interpret the message differently?
 * What assumptions does the text listed make about the audience?




 * What effect on the viewer, if any, does color play in the Bell and Sony advertisements?
 * What statement(s) could be made regarding the different lifestyles illustrated in these two advertisements?

Aunt Jemima's transformation over the years........


 * How could these depictions of Aunt Jemina be viewed as racist?
 * Would you consider these images as a "cultural touchstone" of significant political and social change? Why or why not?


 * What could be some of the reasons for her image transformation over the years?
 * In particular, what remained the same throughout these images? Why might be a possible explanation for this?

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